What is branding? Over the past few years, it’s become a buzzword and a service most designers offer.
For us, it’s a visual build out of your brand. A single logo is no longer sufficient. Branding is now an all encompassing design kit. Think of it this way: With websites being the primary platform for businesses, your site should be a quick way for clients to see and connect with your brand. The specific colors, fonts, patterns AND logo create a larger picture. That’s why we not only believe in branding elements but also content curation.
Here’s what to expect in a brand kit:
- Main logo
- Alternative logo / Watermark