new home marketing tennessee

New Home Marketing

Client: Swallows Developers, Inc.
Services: Branding · Marketing · Social Media · Web Design · Photography

New Home Marketing

Cookeville, Tennessee

As part of a marketing plan for a local development, several digital materials were created in order to promote and market their latest development.

This 16 home development features craftsman-styles homes just outside of Cookeville, Tennessee city limits. Each home entails a custom design and layout selected by the builder and homeowners.

Being familiar with real estate marketing and home buying in general, I knew branding a new community like Paran Farms would be important. By creating a logo, it was a way for current homeowners and potential buyers to feel part of a community.

This logo was used throughout landing pages and social media to gain brand awareness. It was also a way for these homes to stand out.

Using gritty yet clean editing for the photos conveyed a high quality build that could stand the test of time. Switching the photoshoots up just slightly emphasized the fact each home had a custom design, but they all played into a tight-knit community.

View all photos and read about the photoshoots here.

Making the site easy to navigate encourages visitors to search far and wide throughout the site for their home. And if they don’t see it they can reach out for a custom home or info on other developments.

Read more about the website here.

If you’re a builder or development company looking to market your homes, get in touch!

View all photos and read about the photoshoots here.

Read more about the website here. 


If you’re a builder or development company looking to market your homes, get in touch!

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