Fairfield Glade, Tennessee
Every designer has their favorite industries to work within. Mine just so happens to be construction and architecture! Zurich Homes is crafting a brand new development in Fairfield Glade in Crossville, Tennessee. For this development, I enhanced a site plan for marketing purposes.
I love the elegance of watercolor so I painted this in Photoshop with various watercolor brushes. Crossville is known for their golf courses and beautiful bluff views. I used green as the primary color. Mountain Laurel is a well-known plant in that area so we went with a laurel wood flower for the logo.
This logo will be at the entrance of the development. For branding purposes, I included the same logo on the site plan and a few social media graphics.
This is most definitely my favorite project thus far!
Marketing Site Plan
New Construction Development
with complementing social media graphics