I love working with other business owners especially when they are from my hometown!
What started as Center Hill Crossfit, this gym is currently going through a re-branding and will now be Vitality Fit. Based in Smithville, Tennessee and built by Tyler & Caroline Cantrell, this gym is the place to go in town.
The owners wanted something relating to their location of Tennessee. This logo accomplishes a clean cut look with various elements including the famous Tennessee tristar design. A distinct icon was set in order to use on branded merchandise including apparel.
For this design, we used a font that is fun, stout and bold – reflective of the brand itself.
Other concepts presented