construction web design

Construction Web Design

Client: Swallows Developers, Inc.
Date: January 1, 2020
Services: Web Design · Branding · Marketing

Construction Web Design

Cookeville, Tennessee

As an avid remodeler & (wanna be) DIY guru, it’s safe to say if I could do anything other than design, it would be working within the construction industry!

Probably my favorite website I have ever designed, this construction company website is packed with aesthetic photography and branded material.

Starting with a branding concept, I wanted this site to be completely different than other usual sale-sy construction websites. The goal was for viewers to be drawn in by quality-built homes in beautiful Tennessee – a place they had to & needed to be. I was going for a craftsman feel with a strong southeast, rural vibe – reflective of how I saw the company itself.

Serif fonts for a traditional feel matched well with a straight forward, clean cut body sans serif body font. Taking it a step further, I also photographed the new homes and most of materials used on projects. The emphasis was on the top of the line, quality items used in these built-to-last homes.

This development company builds several spec homes per year so marketing the newest development was important too. Making the site easy to navigate encourages visitors to search far and wide throughout the site for their home. And if they don’t see it – they can reach out for a custom home or info on other developments.

Using gritty yet clean editing for the photos conveyed a high quality build that could stand the test of time. Switching the photoshoots up just slightly emphasized the fact each home had a custom design, but they all played into a tight-knit community.

For the latest development, we used a custom logo. This was used as a way for current homeowners and potential clients to relate to the community itself.

Deep charcoal goes well with the rich & moody, emotion-based photography.

To view photos of this development, read more about the project here.

Are you a homebuilder, construction company or work in trades? I would love to craft a site for you! Contact me.

Build it well.

To view photos of this development, read more about the project here.


Are you a homebuilder, construction company or work in trades? I would love to craft a site for you! Contact me.

Build it well.

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