Commercial Real Estate Marketing
I love architecture and seeing different spaces – especially this massive industrial building!
This 100K sqft building is located in Cookeville, Tennessee on Washington Avenue, a high traffic area near Tennessee Tech University.
The building used to be an old furniture factory and sits next to the train tracks that run through the city. I think we can all agree there is something so charming about rustic industrial spaces. We wanted to play off of the train tracks and finally decided on the name : Washington Crossing.
For the logo, I created a vintage-type badge style with a simple black and white color palette.
When shooting the building for social media and ads, I used a contrasting light editing style. Simple, clean cut and bright.