color psychology

Color Psychology

Did you know colors can have an effect on you and affect the way others perceive your brand. It’s true!

When working on your brand, consider color psychology. What message do you want to convey? Color psychology is a well-known study of how our brain perceives what it visualizes.

Imagine being in a room painted all red, orange, yellow…and so on. Color is a wonderful thing. Used strategically, it’s a powerful communication tool used to signal action, influence overall mood, and even influence physiological reactions.